Privacy Policy

This Privacy Policy sets out how we collect, use and share your information as you use our site.

Who we are

Water Sprite is a business name under which Conrad Canterford markets products, produces blogs and other content, and carries out a photography business. This Privacy Policy is specific to the website and related Creator landing pages that form part of it.

We take the privacy of our users seriously, and are very mindful of the trust you place in us.

You can find out more about us on our website. Our business website address is:

What we collect and how we use it

Placing Orders

We collect personal and financial information from you to enable us to supply you products you order from our website. Provision of that information is necessary to supply products and to undertake reasonable fraud checking to protect the viability of our business.

We may use your provided contact information (including phone numbers and/or email addresses) to contact you with information about your order. We may also provide that information to third parties providing services in relation to your order (for example, delivery companies) so that they can contact you regarding your order. We will not use this information for marketing purposes unless you also sign up to an email list for that purpose.

Email Lists

We operate several email lists to allow both us our the Creators we support to communicate with people who elect to join those lists. Signing up to an email list is entirely optional. By signing up to an email list, you agree that we may send you marketing information of relevance to that list.

Your email address or other details will not be shared with any other service, nor with any Creators, as a result of you joining the list or receiving emails from it (other than to the extent necessary to send you emails, obviously). Emails to those lists will be only sent on authorisation from Water Sprite staff, and will only be sent where relevant to the list or where necessary to communicate changes to the Water Sprite services.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. Login cookies will be removed if you click “log out” from the menu.

in order for our website to be found on the internet, it is necessary for various cookies to be set. This includes tracking cookies and other embedded code in our web pages that interacts with social media sites and search engines. We’re sorry. We don’t like the intrusive nature of some of those sites either, but it is necessary. If people cannot find our site and buy things from us, we cannot do what we do. People cannot find us without us being listed on these services and including their tracking code. If you can demonstrate a legal and ethical way we can achieve the same reach WITHOUT being on social media sites, we’re all ears! You can generally turn off the more invasive features through your settings on those websites.

User Accounts

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username and they cannot change or delete purchase history). Website administrators can also see and edit that information. Users cannot see or access details of other users.

You may also chose to include address and payment information in your account to facilitate quicker purchases in the future. Storing that information in your account is entirely optional and if you choose to do so, you agree to Water Sprite holding and using that information to facilitate future purchases. We actually recommend that you do not store credit card information in your account. There are better ways to facilitate payments, but we provide it if you want it.

You may receive emails from Water Sprite concerning the use or operation of your user account. You will not receive marketing emails unless you subscribe to a relevant email list. By creating a user account you agree that Water Sprite can send you emails for these purposes.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content. That may include tracking your interaction with the embedded content if you have an account and are logged in to that website.

We have no control over this. We minimise the amount of embedded content to protect you as much as possible, but sometimes it is necessary to communicate what we want to communicate. Sorry.

Who we share your data with

Visitor comments may be checked through an automated spam detection service.

If you request a password reset, your IP address will be included in the reset email.

If you order a product from us, your personal details will be shared with various business partners who provide services to help fulfil your order. This may include payment, production and shipping providers. Your name, country (only) and product purchased will be provided to Creators on their request. No contact or address details will be shared with Creators.

We do not share your details with anyone else, for any other purpose, except as required by law.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely.

If you join a mailing list, your email and name as provided in subscribing to that list will be retained for as long as you continue subscribed to that list. If you end your subscription, your details will be retained in archived form for 12 months before permanent deletion.

If you purchase a product from us, your information as provided to facilitate the order may be retained indefinitely. Note, however, that bank account or credit card information is not retained as part of our order records (but see below about user accounts).

If you create a user account on our system, you account details will be retained indefinitely until you delete your account. If you delete your account, account details will be retained in archived form for five years.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we store your data

This site uses an external hosting service. It can be served from any data centre utilised by that service, or from multiple data centres simultaneously. Each of those data centres may contain some or all of the data stored by this site. Those data centres may be located anywhere in the world. In addition, we keep backup copies of this site. Those backup copies are stored in encrypted Cloud storage, and may be stored anywhere in the world. This website also uses caching and content acceleration services, which may contain temporary copies of data you provide as part of providing that service.

We take data protection seriously. Security features and settings are enabled and are regularly monitored and updated. We regularly review our data security to keep your data protected from access by unauthorised persons. Our contracted service providers are also obliged to prevent unauthorised access to any data stored under our contract arrangements.